The Mills' Sticker Set

Problem: Mills International Center visitor retention is low.

Solution: Design a collectible sticker set.

Each specific sticker can be collected by doing a certain action that interacts with the Mills' (Bring a friend to the Mils, Come to a Mills' event...etc). Once the visitor collects all five they receive a mystery gift (a limited run patch!).


Result: Retention increased by 30%


Gachapon Inspiration

I was inspired Japanese gachapon.

The similar mindset of "collect them all" made me want to apply the same idea to the stickers I was already doing for the Mills' at the time.

Mystery Gift Patch

I also designed the mystery gift patch!

Art Direction - Design - Project Lead: Summer Nguyen